iOS Continues to Lead in Mobile Ad Revenue Despite Increasing Competition From Android

apple continued leader in mobile ad revenue significant margin in 2014, based on latest insights opera mediaworks (via techcrunch). according report, ios captured 51.67% of ad revenue , 27.18% of traffic during fourth quarter close out year leader in dollars earned. meanwhile, android trailed in second in revenue 41.20% share despite generating all-time high in ad impressions , commanding 62.69% of traffic among mobile operating systems.

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android may have expanded , taken lead in traffic, ios retained solid lead revenue generation , monetization. apple's tenacious grip on revenue generation driven large extent favorable market position in western markets, such united states, germany , united kingdom. in these markets, rich media , video advertising more common , high volume of mobile application usage (vs. mobile browsing) drives robust user acquisition market.

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the mobile advertising market, overall smartphone industry, largely two-horse race between ios , android. blackberry, symbian , windows each accounted around 1% or less in traffic , revenue during fourth quarter, while other smaller mobile platforms grouped held 5.55% share of traffic , 5.89% share of revenue. social networking, games, , music, video , media lead way in traffic volume , revenue generation.

article link: ios continues lead in mobile ad revenue despite increasing competition android

 

using ios 6 , 7. never put trash ios 8 on of devices.

 

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