Candy Crush Saga Players Spent Over $1.3 Billion on In-App Purchases in 2014

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candy crush saga may have reached peak popularity, quarterly spending declining on past eighteen months, hasn't stopped sweet-swapping puzzle game raking in cash. candy crush saga players still spent on $1.3 billion on game in 2014 alone, according the guardian, dollars being used towards in-app purchases such lives, moves, color bombs, lollipop hammers , gold bars.

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candy crush saga continues third-highest grossing app in united states, closely trailed candy crush soda saga @ sixth overall. game has gained cult-like following since launching on app store in june 2013, following in footsteps of other smash-hit games such infinity blade , angry birds. game lucrative when pulled in $551 million during third quarter of 2013.

latest financial numbers king, developer of game, reveal candy crush saga represented 45% of spending on company's games during final quarter of 2014, first quarter in long time iconic title did not make majority of revenue. king has been working diversify gaming portfolio relies less on candy crush saga remain profitable. company had 356 million monthly unique users playing games last quarter.

earlier week, apple introduced new category on app store promote games without in-app purchases. "pay once & play" section offers range of titles organized following categories: recent releases, blockbuster games, , app store originals. of featured titles include thomas alone, minecraft - pocket edition, hero emblems, threes, blek, , goblin sword.

article link: candy crush saga players spent on $1.3 billion on in-app purchases in 2014
 

this. is. sad.
 


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