iOS Continues to Lead in Mobile Ad Revenue Despite Increasing Competition From Android

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apple continued leader in mobile ad revenue significant margin in 2014, based on latest insights opera mediaworks (via techcrunch). according report, ios captured 51.67% of ad revenue , 27.18% of traffic during fourth quarter close out year leader in dollars earned. meanwhile, android trailed in second in revenue 41.20% share despite generating all-time high in ad impressions , commanding 62.69% of traffic among mobile operating systems.

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the mobile advertising market, overall smartphone industry, largely two-horse race between ios , android. blackberry, symbian , windows each accounted around 1% or less in traffic , revenue during fourth quarter, while other smaller mobile platforms grouped held 5.55% share of traffic , 5.89% share of revenue. social networking, games, , music, video , media lead way in traffic volume , revenue generation.

article link: ios continues lead in mobile ad revenue despite increasing competition android
 

using ios 6 , 7. never put trash ios 8 on of devices.
 


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