Samsung Ad: Neighbors Surprise Man by Using Sign Language; Hearts Melt

say want samsung, , no lie it: blatant ad corporation , wares, done, , on them doing so.

warning: man tears involved; grab tissue, , don't didn't warn you.

enjoy.

http://www.npr.org/blogs/thetwo-way...rprise-man-by-using-sign-language-hearts-melt

quote

neighbors surprise man using sign language; hearts melt
bill chappell
march 10, 2015 1:04 pm et

story of how istanbul residents learned sign language create special day neighbor has turned samsung ad international viral hit. ad filmed hidden cameras on route traveled muharrem yazgan, hearing-impaired, , sister, Özlem, in on project.

resulting video shows muharrem walking through neighborhood, interacting strangers , shopkeepers — of whom able communicate him.

acknowledgement ad blatant attempt humanize corporation , draw attention wares, we'll it's hard not won on seems genuine effort regular people make muharrem feel less isolated. participants reportedly studied sign language month.

video follows muharrem reactions grow surprise amused suspicion — , awareness dozens of people have worked connect him.

he's seen wiping away few tears, , seems have been common reaction: on youtube, video's top comment is, "this didn't make eyes tear @ all, not @ all! shut up!"

events filmed on dec. 28 in istanbul. resulting samsung ad titled "hearing hands," part of campaign company's video call centers.

click expand...

brb.. in eye causing contacts move...

bl.

 

agreed.

rare example of ad genuinely 'feel-good', , leaves warm glow.

posting this.

 

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