Apple in Talks With Content Providers for Web-Based TV Service

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rumors apple's television plans have died down in recent months no new product has appeared, company hasn't given on tv. according industry executives spoke re/code, apple in talks television programmers on deals see company offering web-based tv service.

such service potentially allow apple deliver customized television packages streamed on internet, providing access bundle of channels participating content providers. service not include full lineup of channels traditional cable, offer range of content delivered apple own interface on devices apple tv.

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apple reportedly far enough along in development of such service has been showing potential programming partners demos, talks remain in stages -- pricing , potential release timeline unknown.

apple had ambitious plans revamping television, included desire create subscription television service replace existing cable subscription packages, unable move forward idea due pushback content providers.

after string of failed negotiations, apple scaled on television plans, aiming wedge between cable companies , consumers designing set-top box play live television in lieu of traditional cable box. rumors suggested apple in talks comcast , time warner on such service, include cloud-based dvr functionality, has yet materialize , may have shifted newest web-based television plans.

apple has repeatedly failed reach deals content providers due reluctance change status quo, re/code points out, television industry has been shifting towards web-based models in recent months, , both sony , dish have managed establish deals programmers provide live tv , video-on-demand on web.

during company's recent earnings call, apple ceo tim cook once again reiterated television apple "continues at." apple working towards finding way make "greater contribution," offers, said.

article link: apple in talks content providers web-based tv service
 

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