Apple's mistake in naming this device the Apple Watch

imho, believe apple made mistake in naming device apple "watch". sure, wear on wrist, watch. , can function watch. in fact, extraordinarily versatile @ that. calling "watch" creates set of expectations default in people's mind. expectations based on people want watch, , device more that. result potential buyers can disappointed in it, because expect have same characteristics watch, though, isn't one.

i've been picking away here battery life, instance. watches need better charge life 18 hours, on order of days or weeks or months, , potential buyers primed expect because it's called "watch". device doesn't have kind of charge life. why not? because has many more functions watch, , need lots of power, , space inside device limited. so, battery doesn't last long standard watch does.

if apple wanted create new category device, should have called else people don't expect comparable actual watches. when introduced ipod, chose new name it, , created brand category made apple company today. same true ipad. not case apple watch. naming "watch", apple has put device in direct competition "watches", , handicaps perception of device.

can understand apple wanted make device familiar , comfortable buyers, , calling know that. creates expectation device similar things users comfortable with, device largely isn't.

don't know other name better "watch". , obviously, name train has left station, won't changed. suppose device had been called else, apple "ifriend". sure, that's pretty icky. have avoided baggage "watch" brings expectations of device. and, have created new brand category @ same time. apple still have said "your ifriend worn watch", , usage metaphor people's heads. context of being watch wouldn't there. there entirely new.

don't know why tim or jony didn't call me talk before announced thing... maybe next time.

 

yeah, maybe iwatch taken, think have come other possibilities?

 

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