apple couldn't establish lower pricing upcoming music service distinguish competing services, company hoping draw in subscribers offering exclusive content. apple has asked florence , machine , dozen other artists exclusive deals promote upcoming music service, reports bloomberg.
apple said in talks florence , machine limited streaming rights track band's upcoming album in june, , apple execs have approached taylor swift , others in hopes of establishing deal. exclusive deal taylor swift big win apple she's opted pull music streaming services spotify. such exclusives bring in music-loving subscribers might otherwise not pay music subscription.
the strategy similar tactic employed jay-z's relaunched music service tidal, hopes attract subscribers through content can't obtained elsewhere. @ launch, tidal released new song beyonce, following exclusive song rihanna.
exclusives work apple garner subscribers, company's promising tool gaining subscribers huge existing customer base. millions of people own iphones , ipads, , apple can create streaming music app that's heavily integrated within itunes , installed on apple devices automatically.
we've heard in previous rumors, apple working revamp beats music turn new subscription music service. may gain new name, says bloomberg, , cost $9.99 per month individuals, family plan available $14.99.
apple may planning unveil new streaming music service @ upcoming worldwide developers conference in june.
article link: apple in talks florence , machine, taylor swift exclusive beats content
sorry i'm not willing rent content, especially considering data plan's limitations.
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